Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Ongrounds Art Gallery
Project Type
Company rebrand for Web & Mobile
Date
October 2022
Role
Lead Designer
Prototype Link
Web:
https://www.figma.com/proto/mUNunJJ9y1awUlFqMVkf3A/Group-2---Erica%2C-Dotun-%26-Ale?page-id=1%3A10&node-id=438%3A3069&viewport=807%2C-293%2C0.09&scaling=scale-down&starting-point-node-id=438%3A3069&show-proto-sidebar=1
Mobile:
https://www.figma.com/proto/mUNunJJ9y1awUlFqMVkf3A/Group-2---Erica%2C-Dotun-%26-Ale?page-id=1%3A10&node-id=438%3A2135&viewport=-2663%2C-3063%2C0.29&scaling=scale-down&starting-point-node-id=438%3A2135&show-proto-sidebar=1
We worked alongside an independent art gallery in Houston TX. The issue they were facing was that they were not being perceived as a high end gallery by their community which would not allow them to excel in selling higher priced art. To address this, we rebranded their gallery by creating a new logo as well as a new website concept for web and mobile. An area of opportunity we found during our research stage was that the gallery would sell their art through a third party vendor. We addressed this in the rebrand which would successfully allow users to inquire about purchasing the art through their website saving them a significant amount of money as well as being perceived as a higher end gallery.















